Nick Greenwood became a fan of Christian music as a teen. Today, he’s realizing a life-long dream of ministering to musicians through RYFO (Rock Your Face Off) NETWORK, a movement he founded which provides touring artists with host homes where they can sleep, do laundry and eat a healthy meal. Nick guest blogs for us today and shares more about his vision for the organization and how you, as a fan, can get involved.
ROCK YOUR FACE OFF
by Nick Greenwood, founder of RYFO
I was brought up in a Fundamental Baptist church in the midwest. Music in which the driving beat was on 2 & 4 was “the devil’s music.” At one point, I was even told by my youth pastor that the old southern gospel group “Acappella” was bad to listen to because of the rhythm and syncopation they used. My family left the midwest for southern California when I was 15, and it was then that I was introduced through our new church to what many call Contemporary Christian Music. My world was blown open. Following high school, I led worship at churches, interned in a recording studio and played in a local rock band. I eventually headed off to Greenville College in southern Illinois to study guitar. A year later, I transfered to a Bible school in Chicago to pursue ministry studies. It was there that I wrote my senior thesis on ministry to musicians.
At some point years ago, God impressed a compassion on my heart for the spiritual lives of musicians. They are an overlooked mission field. Traditionally, believers within the Church have embraced artists in a combination of three ways. We’ve used artists like resources, shunned them for their questions and/or art or worshipped them for their talents. Little has been done over the years by the Church to uniquely meet them where they are at as people in need of the Gospel. My experience was no different. My friend’s experiences were no different. And as I began to ask more and more musicians questions around their experiences with the Church, an unbelievable amount of hurt was uncovered. This broke my heart. Why has the Church so often seen musicians as idols, commodities or things to avoid? Why have we confused the art they produce with the fact that they are people on a journey just like the rest of us? Guarding our children from heretical or sin-glorifying lines in songs has sadly resulted in us ignoring the fact that artists need the Gospel just as much as we do. And we, God’s Church, are the means by which that artist will hear the Good News, if we are willing.
Granted, most of us take the easy way out and avoid the artist and their art because we have no idea how to share the Gospel with them. There is a natural barrier between music listeners and the stage. It’s almost designed that way to keep the allure. And if we are honest, we like that. It feeds our idolatrous tendencies to worship attractive things other than God…things we truly know very little about. So we end up making no effort to build a bridge of love from our seats to the stage. RYFO provides people who like music and love Jesus opportunities to serve and share the Gospel with musicians. Since 2009, RYFO has offered a network of approved host homes that artists can access while they tour. In these homes, they are loved on, encouraged and practically served with laundry facilities, meals and beds to sleep in. Nothing is forced on them, but intentional conversation is often had around the dinner table. For many artists who hate God, or who have become disenfranchised with the Church, these conversations are the building blocks of reconciliation to the Father. And it’s the sacrificial service of our host homes that supports and models the genuine love that is driving the conversation.
RYFO has been blessed to serve over 1,000 touring bands in the last four years. The response has been amazing. Bands tell bands, and it has spread entirely by word-of-mouth. There are stories of host homes attending musician’s weddings because of the love relationship that has been built. Band’s vans break down, and host homes have jumped to their rescue, often driving hours to pick them up and then housing them for weeks while their van is fixed. And because our host homes approach these opportunities as if they are momentary missionaries, the times spent together become key opportunities to share the Good News of Jesus in word and deed.
Host home resources are generally attractive to a niche group of musicians. Most often, we cater to low-income musicians because of their basic need to find affordable lodging night after night. But we’ve realized that in order to take the RYFO vision seriously (to make the Good News of Jesus’ love unavoidable in the music community), we have to invite followers of Jesus in to other service/outreach opportunities that can broaden our reach to both local and touring artists. So we are seeking to expand the RYFO NETWORK to include service professionals like chiropractors, mechanics, venue chaplains, and what we like to call “Road Bros” (roadies). Each role will offer a free/discounted service at no obligation to the artist, and by doing so, place intentional followers of Jesus in every space artists exist within the music community. If our aim is to make the Good News of Jesus’ love unavoidable in the music community, we have to help followers of Jesus show and share his love with musicians in many different ways.
To join the RYFO NETWORK and learn more about how you can get involved or to apply to become a host home, click here.















Confessions of a CCM Magazine Reader: Where Has All the Christian Music Media Gone?
2 AprOne of the first CCM Magazine covers I remember reading. Now, this issue is on ebay. (That’s where I found the photo!)
I have a confession to make. I miss CCM Magazine.
I know, I know, it’s still around in a digital format; but, call me old-school, I miss the print version of the magazine. Since I used to work there, I might have a bit of a biased attachment to the publication, but my love affair with CCM Magazine began way before I became an employee of its parent company and subsequent managing editor of the magazine. I started subscribing to the magazine when I was in middle school when my love of Christian music was just beginning to blossom. I eagerly waited for each month’s colorful issue to arrive in our mailbox, and as soon as I received it, I would spend the next month devouring every word from cover to cover. I loved seeing photos of my favorite artists that you couldn’t find any where else and reading the in-depth stories that represented solid journalism and descriptive storytelling. Granted, when I was in middle school, computers and the Internet were still relatively new, and we weren’t dependent on smartphones with 24/7 Internet access, which meant I spent less time in front of a screen and more time reading.
CCM was the primary way I found out about new music and new artists, plus it was my lifeline to all of the artists I already loved. Back then, artists had their own websites, but technology didn’t allow them to be as elaborate or as informative as they are today. To hear new music, I had to tune into my local Christian radio station. And to hear samples of an album, I actually had to wait till an album released. Then, I had to leave my house and go to a local Christian bookstore, put on some rather large earphones and patiently plug my way through the songs, all the while standing at an endcap in the middle of a store. It’s incredible how far we’ve come and how much things have changed.
Today, we have Facebook and Twitter and Spotify and NoiseTrade and iTunes and iPhones and Web 2.0. And these things have revolutionized the way we interact with artists, discover new albums and listen to and purchase music. But whether you still buy physical CDs at a local retailer, kick it old-school and prefer vinyl or download one song at a time, you are still finding out about your favorite artists and discovering new ones some way.
I’ll admit that I follow the careers of my favorite artists and discover others through a variety of means. Facebook has become one of the most consistent sources of info for me, possibly because it’s so convenient. Spotify aids in my purchasing decisions, giving me the opportunity to listen to an album in its entirety before I make a purchase, and oftentimes, a full preview makes my purchasing decision for me. I rarely download single songs, much preferring to download full albums I can enjoy from front to back on “repeat,” but I find myself enjoying the ease and price of iTunes more and more. Local concerts, NoiseTrade and organic word-of-mouth continue to introduce me to new music. I also find myself finding new artists by way of recommendations of artists I’ve loved and respected for years. One of the things I find most refreshing is the current trend of established artists using their platform to champion newer artists. (Thanks, Taylor Swift, for introducing a whole legion of teeny boppers to NEEDTOBREATHE.) There’s a lot of cheerleading going on, and I fully support this pay-it-forward mentality.
Notice what’s obviously absent form my list of ways I learn about artists, both new and old: traditional forms of media. With the evolution of publishing and the decline in music sales in recent years, Christian media has gone by the wayside, especially all of the usual sources of information specifically focused on Christian music. The handful of Christian print publications that are still around, are covering less and less faith-based music. They have less advertising dollars and, in turn, less editorial space to work with. None are dedicated exclusively to Christian music, sadly.
The cover of the last print issue of CCM Magazine in April 2008.
That leaves Christian music marketing departments and publicists working harder and more creatively than ever; meanwhile Christian music consumers are left wanting for info and Christian media outlets are trying to meet consumers where they’re already at, namely online. Websites like www.newreleasetuesday.com, www.hearitfirst.com, www.jesusfreakhideout.com, www.breathecast.com, www.christianitytoday.com, www.watchgmctv.com, www.crosswalk.com and the digital versions of CCM Magazine and HM Magazine, among a few others, do a phenomenal job of telling the stories of the artists defining the “ccm” genre today. And the best news of all? Christian artists are finally making headway in mainstream media, finding their stories side-by-side their secular counterparts.
CNN, USA Today, Billboard, and Fox News have covered TobyMac and Chris Tomlin’s recent stints at the top of the all-genre Billboard chart. Late-night TV has hosted NEEDTOBREATHE, Third Day, Switchfoot and For King & Country. “Good Morning America” recently invited Mandisa back to perform her hit “Stronger” for Robin Roberts’ return. Britt Nicole’s “Gold” has popped up everywhere from Radio Disney to Ryan Seacrest’s “American Top 40.” I love it when the lines get blurred between the sacred and the secular. So, in that respect, is there even a need for “Christian” media anymore? Should it be segregated? Christian media is slowly disappearing. I feel the loss most tangibly backstage in the press room at the Dove Awards or at industry gatherings, which seem to grow increasingly smaller each year.
I’ve made my living in Christian publishing for the past seven-plus years, and I’ve been a consumer of Christian music for a lot longer than that. I continue to be incredibly grateful for the media outlets, editors and writers who tell the stories of the talented artists in this genre, the ones who dedicate themselves to passionately telling a much bigger story. Is there still a place for “Christian” media? I think so. I think we need people who are laser-focused on telling the larger story God is writing and helping us as readers, viewers and listeners figure out where we fit in the narrative. The mediums look drastically different. (I might be reading CCM Magazine on my iPad!) But the stories are still waiting to be told.
So, tell me…Where do you find out about the Christian artists you love? What is your primary source for music discovery? How do you prefer to interact with music?
Do you miss the print days of CCM Magazine, or is it just me? Tell me I’m not alone.
Tags: ccm magazine, christian artists in the mainstream, christian magazines, christian media, contemporary Christian music, facebook, media that covers christian music, music discovery, spotify, traditional media